Search Engine Optimization, Web Development, Pay Per Click Advertising Program Management - ClearSEO Web Advertising & Marketing & Development Solutions
Search Engine Optimization is what can help you reach your sales goals in the world of e-business with a small marketing budget.
ClearSEO provides you with:
- webmasters who have extensive search engine friendly site design experience, utilizing the best web design & css practice, and
- search engine optimization specialists who are a group of rare find of people with technical and marketing skills combined with proven results.
- web developers who are diligent and flexible
- We also offer services to manage your Pay Per Click advertising programs for Google AdWords, Yahoo! Panama (previously Overture), and MSN AdCenter, or help you start a Pay Per Click (PPC) advertising campaign if you are not yet utilizing that marketing channel.
We are ultimately looking out for you to grow your business, and we achieve that goal with the most optimal technical solutions. Contact us now for a free consultation. email: info@ClearSEO.com
Posted by ClearSEO on Wednesday, December 27, 2006
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We have been working with Alina Lovin, a RE/MAX real estate agent in Osoyoos, BC Canada, on her professional real estate website www.OsoyoosHomes.com since mid May. We have already seen some very good results in the preliminary stage!
Before ClearSEO started working with OsoyoosHomes.com, it had none of the following keywords in the top 200 positions at least. Within 2 weeks of ClearSEO’s search engine optimization efforts being applied to OsoyoosHomes.com, we are proud to present the following results that have made onto the first page of Google. There are many other extremely relevant keywords that are also in the top 10 search engine results in Google, Yahoo and MSN, but here are the highlights:
on Google.com:
For the keyword:
osoyoos homes—4th position
osoyoos house—4th & 5th position
osoyoos houses—5th position
osoyoos condos—10th & 11th position
Copy Writing is the art of writing website content and material which not only delivers the message that you (the client) want to get across to your website visitors, but also has all the important keywords in mind to have them skillfully placed in the appropriate spots with different types of grammatical variations and synonyms of those keywords.
Search Engine Optimization, also commonly known as SEO, is the art of making one’s website show up higher on the search results pages of search engines, such as Google, Yahoo, MSN, Ask, etc.
When someone is looking for an item of interest, they often go to search engines like Google, and they type the words of their choice (also known as “keywords” or “keyword phrases") into the Google search box in order to find what it might be that they are looking for. Google takes those keywords, and then try to match it with the millions of millions of websites that are in Google’s index. After going through some complicated algorithms, Google comes up with a list of websites ordered by relevancy to the keywords, and display them on the search results pages with the most relevant websites on top.
Here at ClearSEO, our job is to make sure Google indexes your website, and indexes it with the right keywords so you can be found when someone is looking for you, your product, or your services on search engines. The best thing is you are capturing highly relevant potential customers who are actively seeking for you, your products and services.
Let us help you to get your websites found!
CzechStones.com, after being featured in the last case study, unfortunately has dropped out of sight (so it seems) from the world of Google. It is rather daughting for an SEO.
Although, here are the lessons learned from CzechStones.com:
- It is possible for small websites with no inbound links to achieve a top 10 position on Google. Small sites, meaning sites with less than 6 pages in total.
- It is very important for a website to have good navigational structure, strategically formed titles with good keywords, well written meta tags of description and keywords.
- Without inbound links, a site that follows all SEO industry standards may do well, but it is absolutely crucial to maintain fresh content on the website, and keep updating information to keep the website “live”.
So where did CzechStones.com go wrong?
The mistake that CzechStones.com made is:
- Lack of content update. After it established a good site structure which followed all advisable SEO practices & standards, the site just lay there without any more fresh content for months and months. When it did have fresh content, even if it’s just a one sentence change a week, it was able to maintain its top 10 position.
- Lack of inbound links. Although it is proven that one can build a small site and get a top 10 position on a 2-word keyword phrase, the site is highly vulnerable to any algorithmic changes from Google. It would have been more stable if it had some quality back links.
Conclusion:
Keep your site’s content fresh!!
Get some quality back links!!
CzechStones.com has been in existence since 2005. By now, it is already 2 years old. Within the first few weeks of its birth, it quickly climbed up to positions in the top 15 in both Google, Yahoo, and MSN. In the world of Search Engine Optimization, this could be considered quite impressive!
So, what did we do to make CzechStones.com rise up in the SERPs so fast?
We simply followed all the basic SEO industry standards:
- Content - We provided content that are valuable to our customers.
- Site structure - We made sure that the site and its navigation is built so that it’s both user friendly and search engine friendly.
- Title tags - It is the most important tag in the entire html source code. Make sure you put your keywords in the title tag for good rankings.
- Image alt tags - Make sure you label your images’ alt tags to have it found if someone’s looking for an image of the product you are selling in, for example, Google Images.
- Meta tags - Especially the description tag, make sure you describe in 2 to 3 sentences what your business is all about, so that when someone sees your site in the SERPs that they’ll know what you do or sell. Make it enticing! As for the keyword tag, don’t ignore it. Put some keywords in there, but don’t count on the keyword tags to bring you traffic from the search engines.
- robots.txt - Last but not least, oh by far, robots.txt is very very simple, so don’t forget about it.
After the site was born without much defects (SEO-wise), it was time to promote it. All the SEO experts will tell you that promoting a brand new site is one of the most difficult tasks. Well, it is! Unlike the current world where the youngin’s are always winning over the elderlies, in the world of search engines, you have to do a lot more work to promote a young (star) site than trying to promote an older one.
So, what did we do to promote the new born website?
- Use Google Sitemap & Webmaster Tools - These are tools made by Google to make our lives easier, so do take advantage of it. Submit your sitemaps (yes create a HTML version & a XML version sitemap for your site). Make your images searchable by Google. There are a wack of other tools that are very handy for daily running and index status checking, so check back with it often.
- Submit your site to directories like How to submit your site to the Yahoo Directory & Dmoz and How to submit your site to MSN directory
Now CzechStones.com is at position #9 on Google for the keywords “czech rhinestones”. Pretty sweet for a tiny little site that don’t have many back-links at all.
What more could we have done?
- Get yourself listed in other business directories - Is there a forum that talks about the kind of things you sell? Make sure your name is on their directory of vendors.
- Produce & upload videos about your products to the popular video storage places like YouTube, Google Video, etc. Also, don’t forget to upload some in the P2P download engines if applicable. Be creative, but be ethical. Don’t ever spam.
*Note: The CzechStones.com website is still under revisions at the moment to improve user experience by adding more functionalities.
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